Over and over again on social media, I see the cries of small business owners about the lack of support from the community. They want everyone to support what they have going on and don't understand why their good friends are not buying their hype.
Black businesses are important to the economy and the culture BUT just because you are black and own ...
Black businesses are important to the economy and the culture BUT just because you are black and own a business doesn't mean that everyone who knows you has to buy from you. That is the problem that many black business owners don't understand, and because of this, they turn salty and bitter. They begin to despise their friends for not spending money or supporting their dream. I can completely understand that feeling.
Too many times we fail to see our customers perspective on their purchasing behavior. Maybe we even forget that our services aren't the greatest, our follow-up is sub par, and our commitment is lacking. I don't want to be completely naive and think business in the black community is expressly about pigmentation. It's more than that - it's about quality products, services, persistence, and commitment. I mean think about, are you buying goods or services from people who business strategies are below your expectations? Most likely not, so focus on making your business the best, and the customers will come.
I will be the first to admit that I have started and stopped many businesses over the years. My usual excuse for shutting doors was due to the lack of support. I whined and moaned about the difficulty in getting people to notice what I was doing. When the truth is, I didn't tough it out enough for people to buy into my temporary dream. I'm sure I am not the only small business owner this has happened too. We play the blame game when things don't go our way. We get to the point where we want things to happen overnight, and when it doesn't, we give up and move to the next thing.
Inconsistency does not build a good following. People are leery and start to view your entrepreneurial spirit as a get rich quick scam or even worse a pyramid scheme. This is why it must stop! Start something and stick with it. Through the good and the bad. You didn't go from being a newborn to an adult in six months so what makes you think you can do the same with a business. In the words of Earl Nightingale, "it takes longer to build a skyscraper than a chicken coop." So ask yourself which one you want to construct. Are you in it for the quick hustle or the legacy? It's up to you.