Over and over again on social media, I see the cries of small business owners about the lack of support from the community. They want everyone to support what they have going on and don't understand why their good friends are not buying their hype.
Black businesses are important to the economy and the culture BUT just because you are black and own ...
Black businesses are important to the economy and the culture BUT just because you are black and own a business doesn't mean that everyone who knows you has to buy from you. That is the problem that many black business owners don't understand, and because of this, they turn salty and bitter. They begin to despise their friends for not spending money or supporting their dream. I can completely understand that feeling.
Too many times we fail to see our customers perspective on their purchasing behavior. Maybe we even forget that our services aren't the greatest, our follow-up is sub par, and our commitment is lacking. I don't want to be completely naive and think business in the black community is expressly about pigmentation. It's more than that - it's about quality products, services, persistence, and commitment. I mean think about, are you buying goods or services from people who business strategies are below your expectations? Most likely not, so focus on making your business the best, and the customers will come.